BETHLEHEM, PA (March 13, 2002) - Straight Arrow Products, Inc., the makers of The Original Mane 'n Tail shampoo & conditioner have developed equine-strength Shine-On, an exclusive formula designed to provide an instant high-gloss shine that lasts.

"This represents our continued pursuit to create a full line of equine products that will meet the needs of horse owners everywhere," says Devon Katzev, president of Straight Arrow, Inc. "Our findings point out a demand for high-quality products that not only make grooming a horse easier, but also to protect them from the harsh elements of everyday life. This product really works."

Mane 'n Tail Shine-On not only provides a world class shine, it also conditions, leaving the coat with a natural feel and no unpleasant odor. In addition, Mane 'n Tail Shine- On is a pH-balanced formula that provides long-lasting prevention of coat stains and repels dust.

Straight Arrow is a Bethlehem, Pennsylvania based company that manufactures and distributes its products under The Original Mane 'n Tail, The Hoofmaker® Mineral Ice® and Pro-Tectä brand names. Straight Arrow's equine grooming products are available in most feed, tack and farm stores in North America.

For more information on Straight Arrow and its products, please call (800) 827-9815.